Joe is a Co-Founder and the Managing Director at Wai Mānuka – New Zealand’s premium, non-alcoholic beverage that infuses mānuka honey with lemon juice and sparkling water. Wai Mānuka was born from a New Year’s Eve idea between lifelong friends, was built throughout a global pandemic, and launched as an official beverage of the 36th America’s Cup. In less than 18 months they secured premium partnerships across New Zealand and began exporting to Asia.
Joe Harawira has previously served in the military and prior to starting Wai Mānuka he worked at New Zealand Rugby in Wellington. Joe is passionate about Māori culture, entrepreneurship and innovation, health and fitness, and giving back to communities. Originally from Whakatāne, Joe has lived in Wellington for the last six years. The city has played a significant role in the journey of Wai Mānuka from collaborations with iconic hospitality venues to partnering the Hurricanes rugby team and supplying New Zealand’s Government House for investiture ceremonies. Joe holds an Executive MBA and Bachelor of Sport and Exercise Science.
Joe will spend his time on the big red dot talking about how constraints can liberate our imagination. Set to feel inspired by this guy – we can’t wait!